BEHIND THE BRAND
The North Face is named for the coldest, most unforgiving side of a mountain. They have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. From the beginning, the brand committed to serving all those who desired to explore and to serving the natural wild lands by helping to conserve them. At the core, The North Face believes exploration creates an indelible bond with the outdoors, inspiring people to protect the land and pass these beliefs down to the next generation.
Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.
Now, more than 50 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. They push the boundaries of innovation so that you can push the boundaries of exploration.
NEVER STOP EXPLORING
From the mountain to the city, The North Face believes the spirit of exploration lives in everyone. When fear, routine or hesitation hold you back The North Face says, go for it. What will you explore today?